When you start looking for someone to help you with the design of a suitable logo for your new company you will come across many terms that are not necessarily familiar to those who have not studied or made a profession of graphic design.

Some of these terms though are pretty important and understanding their meaning and relevance will assist you in making better choices along the way.

When you canvass for a new landscape artist you ask them to show you examples of there work. This enables you to judge the quality and style of their work and compatibility of there ideas with yours. You will also be able to see how much work they have actually done before, if they have done work for any large clients etc…

The only way for them to showcase their prior work is by way of graphic illustration – dragging you around physically from site to sight is neither practical nor always possible and they therefore need to bring these illustrations to you, by way of a portfolio of work.

So what does a portfolio look like?

There is no easy answer to this as each one is unique but it will at least contain examples i.e. pictures, photos, news clippings of the companies best work. Information relating to the company and any awards it may have received commendation letters etc…

A logo portfolio would thus contain a collection of logo designs that the company feels best showcases their work. A good logo portfolio will contain designs covering a wide variety of clientele from different market sectors and will immediately give you an idea of the scope of the designer. A good portfolio sells – and if you’re still wondering after browsing through one…go with a different company.

As a logo portfolio can be considered the company’s sales brochure, a neglected portfolio should immediately set alarm bells ringing.

Now that you know what a logo portfolio is, this should be your first port of call when hunting for a logo design company.